Top News
Julian Assange deserves a Medal of Freedom, not a secret indictment  ||   Over the moon: PGA announces new tournament in Japan  ||   AP All-America Watch: Tua's stretch run; Tenacious D-ends  ||   80kmph limit for cars: Why KMP won’t be an ‘express’ way for now  ||   Supreme Court adjourns hearing CBI director's plea till Nov 29: Top developments  ||   Fancy footwork: Big man Ethan Happ paces No. 25 Wisconsin  ||   Rams outlast Chiefs 54-51 in record Monday night showdown  ||   TOP 25 THIS WEEK: Marquee matchups await holiday tournaments  ||   Judge bars US from enforcing Trump asylum ban  ||   Federal judge blocks Trump's new asylum rules: 'He may not rewrite the immigration laws'  ||   Rams outlast Chiefs 54-51 in record Monday night showdown  ||   Federal judge blocks Trump's new asylum rules: 'He may not rewrite the immigration laws'  ||   The Latest: No. 3 Gonzaga holds off Illinois 84-78 in Maui  ||   Hield helps Kings hold off Westbrook, Thunder 117-113  ||   Ex-Bihar minister Manju Verma surrenders before court  ||   Police officer among 4 dead in 'horrific' Chicago hospital shooting  ||   Jared Goff, Andrew Whitworth share special moment with families of shooting victims  ||   Federal judge blocks Trump's new asylum rules: 'He may not rewrite the immigration laws'  ||   Jared Goff, Andrew Whitworth share special moment with families of shooting victims  ||   Police officer among 4 dead in 'horrific' Chicago hospital shooting  ||            

Build-a-Bear shuts down single-day 'Pay Your Age' sale: It was so successful, it failed  4 Months ago

Source:   USA Today  

Build-a-Bear's one day sale was so successful it was shut down — in some places, just hours after it began.

"We have closed lines in our U.S. and Canada stores."

The message went out about 11:30 a.m. EDT. 

Before the stores opened in the U.S., the long lines caused the company to publish a notice on social media that it would limit the number of people who could take advantage of the deal due to safety concerns. 

When the deal was announced Monday, parents were overjoyed at the opportunity to walk in  and pick out a plush toy for the cost of their child's age.  (A typical bear costs between $10-$25 plus the cost of accessories.) 

That excitement turned to disappointment Thursday as eager children were turned away.

Livid parents took to social media in the U.S. and the U.K. to rage. 

'Overwhelming and unprecendented'

Lines stretched outside Build-a-Bear stores with parents reporting waiting up to six hours to buy a plush toy, according to some social media reports. 

Build-a-Bear representatives told All the Moms  that the response to the promotion was  "overwhelming and unprecedented."  

"The response to our Pay Your Age Day event has been overwhelming and unprecedented in our 21-year history, and the safety of our Guests and associates is our top priority."

The company said it is "working to address the situation" and "will reach out directly to our valued guests as soon as possible."

To earn the Pay Your Age promotion, adults had to enroll in the free Build-a-Bear Bonus Club rewards program and provide an email address.

Build-a-Bear is expected to contact customers through their email.

MORE: Shut out of Build-a-Bear Pay Your Age Day? Try this birthday month deal instead.

Follow us on Facebook and Twitter.

More News
About Us Terms & Conditions Disclaimer
Advertise Contact
register and win

NRIS.COM is one of the premier NRI website that provides a range of resourceful services to Indian expats residing in the USA. Visiting the site you will find comprehensive information related to restaurants, casinos, pubs, temples, carpool, movies, education, real estate, and forums. The simple and easy to navigate format allows NRIs to gain information within a fraction of a second. Moreover, advertising through its column of Indian free classifieds in USA allow businesses to improve visibility of their brand.

MD NRI's Chat (0 Users Online)